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IP Consulting

Intangible assets are one of the real drivers of value in today’s economy. Business leaders must reimagine intellectual property (IP) to fully realize the contribution that intangible assets can make to enterprise value.

IP Consulting
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Recognizing value from the intangible

IP is a foundational business asset that drives the majority of enterprise value today. Compared to tangible business assets, however, generating enterprise value from IP can present a variety of challenges based upon its form of legal protection and intended use. Plus, the vast majority of IP departments lack connectivity with business decision makers. They treat IP as a purely legal exercise, leaving them unable to link IP to how the company drives revenue.

Recognizing IP as an asset opens up a universe of sophisticated portfolio management techniques that allow companies to make better decisions about IP, extract value from IP, minimize risk, and position the IP department as a strategic partner to the firm, not just a cost center. IP departments should ensure existing intangible assets are protected; optimize the IP portfolio to generate the highest return for a targeted level of risk; and align the IP portfolio with current and future business needs.

1

What's at risk

  • Strategic risk: Critical IP that drives business value is unprotected and in danger of being lost or shared with competitors.
  • Lost value: Valuable intellectual assets with significant revenue potential go unrecognized, unprotected, and uncommercialized.
  • Wasted resources: IP is expensive to obtain and maintain. Return on IP assets plummets when the scope and cost of protection is mismatched with actual commercial activity.

2

Changing the perspective

How do companies create a model for IP management that embraces the critical role of IP as a business asset? Consider:

  • Connecting corporate and IP strategies
  • Managing across the IP lifecycle
  • Thinking like a risk manager
  • Ramping up data, analytics, and technology

3

KPMG can help

The KPMG IP Consulting practice helps companies take a strategic approach to IP management, focusing on IP as a business asset instead of only a legal right. We advise companies on the infrastructure, processes, and capabilities necessary to recognize, develop, secure, and manage IP in a way that delivers organizational and strategic value.

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Dive into our thinking: 

KPMG IP Consulting Services

The KPMG IP Consulting practice helps companies take a strategic approach to IP management, focusing on IP as a business asset instead of only a legal right.

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