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But due to economic concerns, many organizations are prioritizing cost management. So, how can organizations continue to attract, retain, and engage the talent needed to achieve their short-term and long-term objectives? Research consistently shows that innovative benefits packages tailored to employee wants and needs are essential to creating a workforce that can drive the organization’s strategy.
Compensation remains important but raising salaries alone is not enough. A recent Glassdoor survey found that 4 out of 5 employees prefer an improved benefits package to a salary increase.i Enhancing a benefits program does not solely equate to a cost increase. By strategically designing an efficient benefits package that focuses on meeting employees' needs and improving their health outcomes, organizations can realize an ROI.
Companies have begun to acknowledge this talent-management trend. According to the KPMG American Worker survey, organizations increasingly view their employees as “whole humans”—not just workers. Employers are recognizing that factors such as health, well-being, caring responsibilities, and more are all impacting the ability of employees to bring the best version of themselves to the workplace.”ii
Although it can be an added expense, innovative employee benefits programs can be strategically optimized to simultaneously meet employee needs and be cost effective.iii If employers can offer benefits solutions to employees that directly address the needs and concerns of their individual populations, their employees’ experience will be improved, and workers will be more productive. Organizations that prioritize innovative health plans to include niche programs that support mental health and caregiver relief, and promote high-quality care at low cost, can have a meaningful impact on the whole person and improve employee engagement.
In this paper, we’ll look at why employees are weighing benefits packages as they evaluate their current and potential employers, and how organizations can reevaluate and redesign their benefit offerings to attract the best from today’s workforce.